Essex Turbos
Website Design, SEO & PPC for Car Turbo Supplier.
Project Overview
Essex Turbos is the UK’s leading independent turbo supplier, providing exchange units to a diverse customer base that includes car owners, fitting garages, mobile mechanics, car dealers and motor factors.
- Rebuild the existing website so that it reflected the brand’s authority and could support e-commerce sales.
- Grow organic traffic by expanding the breadth and depth of SEO-focused landing pages.
- Drive high-intent visits through PPC campaigns aimed at flagship, high-margin turbo models.
Careers
Website Hosting
Link Building
Local SEO
Mobile SEO
On Page SEO
PPC
Remarketing Ads
SEO
SEO Audits
Website SEO Migration
Technical SEO
Pay Monthly Websites
Essex Digital Marketing
Essex PPC
Essex SEO
Essex Web Design
Automotive Digital Marketing Agency
Automotive SEO Agency
Automotive Web Design
Woocommerce SEO
WooCommerce Website Design
WordPress Hosting
Wordpress SEO
Wordpress Web Design
Project Highlight
- PPC optimisation and budget reallocation led to:
- 12.73% conversion rate and over 10,400 conversions, significantly improving efficiency across campaigns.
- Click-through rate increased to 8.47%, reflecting stronger engagement and ad relevance.
- The cost per conversion dropped to just £7.46, more than halving acquisition costs compared to the previous period.
- Positive feedback from trade customers praised the simplified ordering journey.
- Seamless site migration with comprehensive 301 redirects preserved nearly all historical rankings, ensuring a smooth SEO handover.
- The site relaunch was delivered ahead of schedule with zero downtime.
- Organic footprint expanded from dozens to hundreds of indexed landing pages.
- Average page-load time was cut by more than half, enhancing user experience and improving Quality Scores in paid search.
Challange
- The legacy site was dated, slow and lacked e-commerce functionality.
- Product data were inconsistent, making it difficult for users to find the correct turbo model.
- Organic visibility was thin outside the brand name, leaving the business reliant on word of mouth.
- Paid search campaigns were fragmented, leading to wasted spend on low-value keywords.
- A competitive aftermarket parts landscape meant authoritative backlinks were hard-won.
Solution
We executed a full-scale site rebuild for Essex Turbos, delivering a faultless migration and design overhaul that met every element of the brief.
PPC Optimisation
- Re-structured campaigns around high-margin SKUs and excluded low-intent queries.
- Introduced ad extensions promoting free next-day delivery and warranty coverage.
- A detailed conversion tracking setup was implemented, fully integrated with WhatConverts to capture lead source data from phone calls. This included custom event tracking for phone clicks, email clicks, and form submissions, as well as PPC-specific landing pages built to improve relevance and streamline the user journey from ad click to enquiry.
- Launched remarketing lists to re-engage previous visitors, contributing to over 10,000 conversions and a 12.73% conversion rate.
Web Design
- Redesigned the site for speed, mobile responsiveness and trust signals.
- Integrated a full e-commerce layer with real-time stock and secure checkout.
- Simplified navigation so visitors could filter by make, model and engine code in two clicks.
- Added a bespoke “Find Your Turbo” search function on the homepage, letting users jump straight to the exact turbo by make, model, year and engine code.
Content & SEO
- Built an extensive Q&A resource hub focused on common turbo issues and maintenance.
- Created car-model landing pages alongside dedicated pages for each turbo part number.
- Undertook a targeted link-building campaign with industry blogs and forums.
- Secured local citations for major UK cities to capture “near me” searches.
Visual Results
The most impressive part of this company is their ability to overcome and find resolutions for any issues that arise
Garret ManagerThe Results
View Website- The Google Ads campaign achieved a 12.73% conversion rate, 10.4K total conversions, and an 8.47% CTR, while reducing the cost per conversion to £7.46.
- Organic traffic and enquiries saw a significant uplift within the first quarter post-launch, supported by faster load times and stronger engagement metrics.
- Revenue and average order value increased, with the new e-commerce platform enabling scalable growth.
- Essex Turbos has strengthened its authority within the UK aftermarket automotive space, setting a strong foundation for ongoing SEO and PPC success.
